7
Multi-Channel Advertising Strategy
高级
2-4 weeks
Conduct precise advertising across multiple platforms to maximize advertising ROI and expand brand influence.
Major Advertising Platform Comparison
Understand the characteristics and advantages of major advertising platforms
| 平台 | 用户群体 | 成本 | 竞争度 | 转化率 | 适合品类 |
|---|---|---|---|---|---|
🔍Google Ads | Users actively searching for products | Medium | High | High | All categories |
📘Facebook Ads | Active social media users | High | High | High | Fashion, lifestyle, beauty |
🎵TikTok Ads | Young user demographics | Medium | Medium | Medium | Low-price, value-for-money, fashion trends |
📌Pinterest Ads | Users with clear shopping intent | Low | Medium | Low | Home decor, apparel, fashion |
Advertising Strategy Development
Develop scientific advertising strategy
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Budget Allocation StrategyTesting Phase (1-2 weeks)
预算: $10-50 per day
重点: Test different creatives and audiences
平台: Facebook, Google Search
目标: Find effective ad combinations
Scaling Phase (3-4 weeks)
预算: Horizontal duplication or vertical budget increase
重点: Scale effective ad campaigns
平台: Main platform scaling + new platform testing
目标: Maximize return on investment
Stable Phase (Long-term)
预算: Steady adjustment
重点: Maintain brand exposure, discover new opportunities
平台: Full platform coverage
目标: Maintain market share and brand influence
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Audience Targeting StrategyInterest Targeting
Based on user interests and behaviors
Fitness enthusiastsTech product followersFashion trend followers
Lookalike Audiences
Based on existing customer characteristics
Previous purchasersWebsite visitorsEmail subscribers
Retargeting
Re-engage potential customers
Website visitors who didn't purchaseCart abandonersProduct page viewers