6
Social Media Management & Community Building
中级
Ongoing
Build brand presence on social media platforms and establish long-term customer relationships.
Platform Selection Strategy
Choose the right social media platforms based on your target audience
📘
Facebook
25-65 years old, largest global user base
核心优势：
Precise ad targeting
Community building
Customer service
适合用途：
Brand building
B2C marketing
Customer relationship management
内容类型：
Product showcases
Brand stories
User UGC
Live streaming
📷
Instagram
18-40 years old, visually-oriented users
核心优势：
Visual marketing
Stories feature
Shopping tags
适合用途：
Fashion & beauty
Lifestyle
Visual products
内容类型：
High-quality images
Short videos
Stories
Reels
🎵
TikTok
16-35 years old, Gen Z and millennials
核心优势：
Viral spread
Creative content
Young audience
适合用途：
Innovative products
Entertainment marketing
Trend tracking
内容类型：
Short videos
Challenges
Product demos
Behind-the-scenes
📌
Pinterest
25-45 years old, predominantly female users
核心优势：
Long-term exposure
Strong purchase intent
SEO value
适合用途：
Home decor
Fashion accessories
DIY products
内容类型：
Product catalogs
Tutorials
Style guides
Inspiration sharing
Content Strategy Development
Create systematic content publishing strategy
📅
Content Planning Framework70-20-10 Rule
70%
Educational and Entertainment Content
Build professional image and increase follower engagement
Product tutorialsIndustry knowledge sharingLifestyle content
20%
Brand Story Content
Enhance brand awareness and emotional connection
Brand development journeyTeam introductionsCompany culture
10%
Promotional Content
Directly drive sales conversions
New product launchesLimited-time offersEvent promotions
📸
Product Showcase Content
内容格式：
- High-quality product images
- Usage scenario videos
- Detail close-ups
制作技巧：
- Maintain consistent visual style
- Show actual product usage effects
👥
UGC User Content
内容格式：
- Customer review screenshots
- Usage experience sharing
- Before/after comparisons
制作技巧：
- Encourage customers to share experiences
- Promptly repost quality UGC content
🎭
Behind-the-Scenes Content
内容格式：
- Product creation process
- Team daily life
- Office environment
制作技巧：
- Add humanized brand color
- Build emotional connection with followers
Advertising Strategy Development
Develop comprehensive advertising strategies across platforms
💰
Budget Allocation StrategyTesting Phase (1-2 weeks)
预算: $10-50 per day
重点: Test different creatives and audiences
平台: Facebook, Google Search
目标: Find effective ad combinations
Scaling Phase (3-4 weeks)
预算: Horizontal duplication or vertical budget increase
重点: Scale effective ad campaigns
平台: Main platform scaling + new platform testing
目标: Maximize return on investment
Stable Phase (Long-term)
预算: Steady adjustment
重点: Maintain brand exposure, discover new opportunities
平台: Full platform coverage
目标: Maintain market share and brand influence
🎯
Audience Targeting StrategyInterest Targeting
Based on user interests and behaviors
Fitness enthusiastsTech product followersFashion trend followers
Lookalike Audiences
Based on existing customer characteristics
Previous purchasersWebsite visitorsEmail subscribers
Retargeting
Re-engage potential customers
Website visitors who didn't purchaseCart abandonersProduct page viewers