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Continuous Optimization & Data Analysis: Driving Business Growth
高级
Ongoing
Continuously optimize business performance through data analysis and establish a data-driven operational system.
Key Data Metrics
Establish a comprehensive data monitoring system
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Revenue MetricsTotal Revenue
Total sales amount within a specific period
目标值：Monthly growth rate > 10%
Average Order Value (AOV)
Average amount per order
目标值：Continuous optimization and improvement
Customer Lifetime Value (LTV)
Long-term value of a single customer
目标值：LTV > CAC × 3
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Traffic MetricsWebsite Sessions
Total number of website visits
目标值：Steady growth
Conversion Rate
Percentage of visitors who complete a purchase
目标值：2-5% (industry average)
Bounce Rate
Percentage of visits that leave after viewing only one page
目标值：< 60%
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Marketing MetricsCustomer Acquisition Cost (CAC)
Cost to acquire a new customer
目标值：< LTV/3
Return on Ad Spend (ROAS)
Ratio of ad revenue to ad spend
目标值：> 4:1
Click-Through Rate (CTR)
Percentage of ad clicks
目标值：> 1% (most platforms)
Data Analysis Tools
Use professional tools for data analysis
📈
Google Analytics 4
Website Analytics
主要功能：
- Traffic source analysis
- User behavior paths
- Conversion funnel analysis
- Audience insights reports
定价：Free version + paid enterprise version
🛍️
Shopify Analytics
E-commerce Analytics
主要功能：
- Sales performance reports
- Product analysis reports
- Customer behavior analysis
- Financial data statistics
定价：Built into Shopify plans
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Facebook Ad Report
Advertising Analytics
主要功能：
- Ad performance monitoring
- Audience insights analysis
- Creative performance comparison
- Campaign optimization suggestions
定价：Free - tied to ad campaigns
Optimization Iteration Process
Establish a systematic business optimization process
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Continuous Optimization Cycle频率：Ongoing
- 1Data CollectionCollect business data from all channelsGA4ShopifyAdvertising platforms
- 2Data AnalysisIdentify problems and optimization opportunitiesConversion rate analysisTraffic quality assessmentROI calculation
- 3Hypothesis FormationPropose optimization hypotheses based on dataProblem identificationRoot cause analysisSolution design
- 4Experiment ExecutionValidate hypotheses through A/B testingPage optimizationAd creativesPricing strategies
- 5Results EvaluationEvaluate optimization results and summarize learningsPerformance reportsBest practicesNext month planning