3
Product Images & Video Content: Key to Visual Marketing
中级
2-3 weeks
High-quality product images and videos are the first element to attract customers, directly affecting click-through and conversion rates.
High-Quality Photography Production
Master professional product photography techniques
📷
Photography Equipment基础设备：
Smartphone (iPhone 12+/Android flagship)
Fill light
Tripod
Background cloth
专业设备：
DSLR camera
Macro lens
Softbox
Professional backdrop
💡
Photography Techniques布光技巧：
- Natural light is best
- Avoid harsh shadows
- 45-degree angle fill light
构图技巧：
- Golden ratio composition
- Multi-angle display
- Detail close-ups
🎨
Image Post-Processing推荐工具：
Photoshop
Lightroom
Canva
Figma
处理技巧：
- Brightness contrast adjustment
- Color saturation optimization
- Background removal/replacement
- Size specification unification
🤖
AI Smart Processing推荐工具：
Midjourney
DALL-E
Stable Diffusion
Remove.bg
Upscayl
处理技巧：
- AI background generation
- Product scene composition
- Smart cutout
- Image super-resolution
- AI defect repair
AI处理优势：
- Dramatically improve efficiency
- Reduce production costs
- Unlimited creative expansion
- Professional-grade effects
Video Content Production
Create engaging product showcase videos
🎬
Product Showcase Video时长：15-30 seconds
内容要点：
- 360-degree product display
- Usage scenario demonstration
- Feature highlights
制作技巧：
- Keep footage stable
- Highlight product advantages
- Add text descriptions
👥
UGC-Style Video时长：30-60 seconds
内容要点：
- Real usage experience
- Unboxing reviews
- Before/after comparisons
制作技巧：
- Simulate user perspective
- Keep natural and authentic
- Emphasize usage effects
📱
Social Media Short Video时长：15-30 seconds
内容要点：
- Eye-catching opening
- Fast-paced editing
- Strong visual impact
制作技巧：
- Adapt to vertical format
- Add trending music
- Use popular effects