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Continuous Optimization & Data Analysis: Driving Business Growth

Advanced
Ongoing

Continuously optimize business performance through data analysis and establish a data-driven operational system.

Key Data Metrics
Establish a comprehensive data monitoring system
💰
Revenue Metrics
Total Revenue
Total sales amount within a specific period
目标值：Monthly growth rate > 10%
Average Order Value (AOV)
Average amount per order
目标值：Continuous optimization and improvement
Customer Lifetime Value (LTV)
Long-term value of a single customer
目标值：LTV > CAC × 3
📊
Traffic Metrics
Website Sessions
Total number of website visits
目标值：Steady growth
Conversion Rate
Percentage of visitors who complete a purchase
目标值：2-5% (industry average)
Bounce Rate
Percentage of visits that leave after viewing only one page
目标值：< 60%
🎯
Marketing Metrics
Customer Acquisition Cost (CAC)
Cost to acquire a new customer
目标值：< LTV/3
Return on Ad Spend (ROAS)
Ratio of ad revenue to ad spend
目标值：> 4:1
Click-Through Rate (CTR)
Percentage of ad clicks
目标值：> 1% (most platforms)
Data Analysis Tools
Use professional tools for data analysis
📈
Google Analytics 4
Website Analytics
Main Functions：
    Pricing：
    🛍️
    Shopify Analytics
    E-commerce Analytics
    Main Functions：
      Pricing：
      📊
      Facebook Ad Report
      Advertising Analytics
      Main Functions：
        Pricing：
        Optimization Iteration Process
        Establish a systematic business optimization process
        🔄
        Continuous Optimization Cycle
        频率：Ongoing
        1. 1
          Data Collection
          Collect business data from all channels
          GA4ShopifyAdvertising platforms
        2. 2
          Data Analysis
          Identify problems and optimization opportunities
          Conversion rate analysisTraffic quality assessmentROI calculation
        3. 3
          Hypothesis Formation
          Propose optimization hypotheses based on data
          Problem identificationRoot cause analysisSolution design
        4. 4
          Experiment Execution
          Validate hypotheses through A/B testing
          Page optimizationAd creativesPricing strategies
        5. 5
          Results Evaluation
          Evaluate optimization results and summarize learnings
          Performance reportsBest practicesNext month planning
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