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5

Domain & Professional Email Setup

基础
1 day

Register brand domain and set up professional email system to enhance brand credibility and professionalism.

Choose a Great Domain Name!
Select the right domain name to establish a strong online brand identity
🎯
Understand Your Brand Tone
  • Strong relevance: Domain should relate to your brand name or products, e.g., "xxxcoffee" for coffee business
  • Keep it short: Avoid complexity! Best under 15 characters, avoid pinyin abbreviations or number combinations
  • Sneak in keywords: If selling shoes, include words like "shoes" or "walk" for better search engine visibility
  • Choose the right extension: Prioritize .com! If taken, consider .net or country domains (like .cn)
🛠️
Use Naming Tools!
  • Brainstorm yourself: Write brand words and product words on paper, mix and match (e.g., "milk tea + planet = teaplanet")
  • Use tools: Recommend LeanDomainSearch or NameMesh, input keywords to auto-generate options!
  • AI generation: Ask GPT, Claude, or DeepSeek to help brainstorm ideas
⚠️
Avoid Common Pitfalls!
  • Check trademarks: Search official trademark databases to avoid conflicts!
  • Avoid ambiguity: For example, "sihao.com" might be read as "see how" by foreigners, awkward!
Check Domain Availability in 3 Steps!
Ensure your desired domain is available for registration
🔍
Check Registration Availability
Use professional tools to quickly check domain availability
  • Manual search: Go to Namecheap or GoDaddy, search your domain, if it shows "Available" you can buy it!
  • Batch checking: Use tools like Namechk to check 50 domains across different platforms at once!
📱
Don't Forget Social Media!
Ensure brand name consistency across platforms
  • Use Namechk to also check if the same name is taken on Instagram, Facebook - brand names should be consistent across all platforms!
🕵️
Dig into History!
Check domain history to avoid potential risks
  • Go to Archive.org and enter the domain to see if it was previously used for gray industries or blacklisted by Google!
Buy Domain on Cloudflare
Cloudflare provides domain registration and DNS management services
📝
Register Account
Create Cloudflare account
  • Open Cloudflare website, click "Sign Up", fill in email + password, done in 5 seconds!
💳
Purchase Domain
Buy your desired domain
  • After login, click "Register Domains" in sidebar, enter your desired domain (e.g., mooncoffee.com)
  • Choose extension (recommend .com), if price is right, add to cart!
  • Fill in real information (don't fake name + address, may need verification later)
  • Link credit card/PayPal for payment, purchase complete!
🔒
Privacy Protection
Protect your personal information
  • Cloudflare hides your personal information (WHOIS info) for free by default, no extra setup needed!
Connect Domain to Shopify
Link your purchased domain to your Shopify store
🏪
Shopify Backend Setup
Configure domain connection in Shopify
  • Login to Shopify backend, go to "Settings" → "Domains", click "Connect existing domain"
  • Enter your purchased domain (e.g., mooncoffee.com), click "Next"
  • Choose "Manual configuration", note down the DNS information provided (mainly CNAME and A records)!
⚙️
Configure DNS in Cloudflare
Set up DNS records in Cloudflare
  • Open Cloudflare console, find your domain, go to "DNS" settings
  • Delete default records, add two new records:
  • CNAME type: Name "www", Target "shops.myshopify.com"
  • A record type: Name "@", IPv4 address from Shopify (e.g., 23.227.38.65)
  • Save! Wait a few minutes to hours for propagation (grab a coffee and wait)
✅
Final Verification!
Confirm domain binding success
  • Return to Shopify backend and click "Verify connection", green checkmark means success!
  • System will automatically configure SSL certificate, domain will show green lock 🔒!
Important Reminders!
Important considerations for domain usage

重要提醒！

  • ⏰

    Domain Propagation Slow?

    Normal! DNS global sync can take up to 48 hours, don't panic!

  • 💰

    Don't Forget to Renew!

    Enable auto-renewal in Cloudflare settings to avoid domain expiration and website crashes!

  • 🔒

    Domain Privacy Protection

    Remember to enable privacy protection when buying domain to avoid public exposure of personal information

  • 🛡️

    SSL Certificate

    Cloudflare provides free SSL certificates, remember to enable in settings for better website security

  • 💾

    Backup is Important

    Regularly backup website data to avoid data loss during domain transfer or server issues

Business Email Selection & Recommendations
Choose suitable business email service to enhance brand professionalism
ZOHO Business Email (Free Version)
International ZOHO business email, best free option
  • Up to five users, 5GB/User
  • 25MB attachment limit
  • Custom domain support
  • Basic security features

价格：

适合：

Gmail Workspace
Best paid option with comprehensive features
  • 30GB storage space and up
  • 99.9% uptime guarantee
  • Advanced security features
  • Perfect integration with Google ecosystem

价格：

适合：

Tencent Business Email
Quality choice for domestic users, stable and reliable
  • 2GB free storage space
  • WeChat and QQ integration support
  • Fast domestic access speed
  • Chinese customer support

价格：

适合：

ZOHO Business Email Application & Setup Guide
Detailed guide for applying and configuring ZOHO business email
📋
Part 1: Preparation
Prepare necessary information before application
  • Domain name (already purchased, e.g., mooncoffee.com)
  • Domain management access (Cloudflare account)
  • Business information (company name, address, phone)
  • Administrator email (temporary email for receiving verification codes)
📝
Part 2: Application Process
Step-by-step ZOHO business email application
  • 1. Visit ZOHO Mail official website, click "Get Started for Free"
  • 2. Enter your domain name (e.g., mooncoffee.com)
  • 3. Fill in business information: company name, industry, employee count
  • 4. Create administrator account: choose username (e.g., admin@mooncoffee.com)
  • 5. Set strong password and complete registration
  • 6. Verify email address (check spam folder if not received)
🔗
Part 3: Domain Binding & Verification
Verify domain ownership through DNS records
  • 1. Login to ZOHO admin panel, go to "Domain Setup"
  • 2. Choose "Manual DNS Configuration" method
  • 3. Copy the TXT verification record provided by ZOHO
  • 4. Go to Cloudflare DNS settings, add TXT record:
  • • Type: TXT
  • • Name: @ (or your domain)
  • • Content: (paste ZOHO verification code)
  • 5. Wait 10-30 minutes, return to ZOHO and click "Verify"
  • 6. Green checkmark indicates successful verification!
Manual DNS Configuration (Advanced)
Configure MX, SPF, DKIM records for optimal email delivery
📬
MX Record Configuration
  • Add the following MX records in Cloudflare DNS:
  • • Priority: 10, Value: mx.zoho.com
  • • Priority: 20, Value: mx2.zoho.com
  • • Priority: 50, Value: mx3.zoho.com
  • Delete any existing MX records to avoid conflicts
🛡️
SPF Record Setup
  • Add TXT record for SPF authentication:
  • • Type: TXT
  • • Name: @ (or your domain)
  • • Value: v=spf1 include:zoho.com ~all
  • This prevents email spoofing and improves deliverability
🔐
DKIM Configuration
  • 1. In ZOHO admin panel, go to Email Authentication
  • 2. Generate DKIM key for your domain
  • 3. Copy the DKIM record provided
  • 4. Add TXT record in Cloudflare:
  • • Type: TXT
  • • Name: (ZOHO provided selector)
  • • Value: (ZOHO provided DKIM key)
  • 5. Verify in ZOHO panel after DNS propagation
🔧
DMARC Setup Steps
  • 1. Check DMARC status: https://www.uriports.com/tools?method=dmarc
  • 2. If not set, add to DNS:
  • • Type: TXT
  • • Name: _dmarc
  • • Value: v=DMARC1; p=none; rua=mailto:yourname@yourdomain.com
  • Example: service@yourshop.com
  • Start with p=none, gradually move to p=quarantine (quarantine unverified), then p=reject (reject unverified)
Part 3: Core Feature Setup
Email account creation and security configuration
📧
🎯 Recommended Email Account Creation
Suggested priority accounts, choose one or two
  • • info@yourcompany.com (external communication)
  • • brand@yourcompany.com (brand services)
  • • support@yourcompany.com (customer service)
  • • service@yourcompany.com (after-sales service)
  • • sales@yourcompany.com (sales inquiries)
  • • design@yourcompany.com (any name you want)
  • Creation steps: Login to admin panel > User Management > Add User
🔒
🔧 Security Configuration Requirements
Essential settings to enhance email security
  • 1. Enable two-factor authentication (2FA)
  • 2. Set login IP whitelist (Console > Security Policy)
  • 3. Disable POP3/IMAP protocols (recommended)
Part 4: Advanced Management Tips
Email group functionality and failure protection settings
👥
Email Group Functionality
  • Create department@yourcompany.com email groups
  • Add multiple member emails for automatic forwarding
🛡️
Failure Protection
  • Set admin@yourcompany.com as main administrator account
  • Regularly export user lists for backup (Console > Data Export)
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