Shopify new store 3-month $1/month trial plus $20 credit
5

Ad Creative Production & Optimization: Precisely Reach Target Customers

中级
Ongoing optimization

Create high-conversion ad creative materials and continuously optimize ad effectiveness through A/B testing.

Ad Creative Production
Create engaging advertising materials
🖼️
Image Ads
规格要求:
1080x1080 (Square)
1200x628 (Landscape)
1080x1920 (Portrait)
核心元素:
  • High-quality product images
  • Concise and powerful copy
  • Clear promotional information
  • Brand logo display
制作技巧:
  • Avoid too much text (20% rule)
  • Use contrasting colors to highlight key points
  • Add urgency elements
  • Maintain brand consistency
🎥
Video Ads
时长规格:
15 seconds (Stories)
30 seconds (Feed)
60 seconds (Detailed showcase)
内容结构:
  1. 1
    First 3 seconds grab attention
  2. 2
    Middle showcases product features
  3. 3
    End with clear call-to-action
  4. 4
    Add subtitles throughout
制作技巧:
  • Understandable without sound
  • Fast-paced to maintain attention
  • Real usage scenarios
  • Emotional content
A/B Testing & Optimization
Optimize ad effectiveness through data-driven methods
🎯
Creative Element Testing
Different product images
Different copy styles
Different color combinations
Different CTA buttons
👥
Audience Testing
Different age groups
Different interest tags
Different geographic locations
Different behavioral characteristics
📊
Key Metrics Monitoring
关键指标:
CTR (Click-through rate)
CPC (Cost per click)
CVR (Conversion rate)
ROAS (Return on ad spend)